12.23.2009

Let's not forget that they're appealing to our emotions to sell products

Watch how an entire team of makeup artists, hair stylists, and ultimately, photoshop editors are needed to realize a single billboard-worthy picture for a beauty campaign.  The video is sped up which creates a seemingly seamless series of events that transform a rather normal-looking (not homely, just plain) girl into a face fit for a brand's image.  What this video shows you is that anyone could probably look that fantastic if we all had artists altering our appearance with tools from blush brushes to cut and paste.

I accept that Dove, ironically, is exposing this part of the beauty business, the one that makes it appear as though these women in magazines and on the runway don't wake up looking like million bucks, that it is laborious and time-consuming and takes a TEAM of people to accomplish the task.

Well thanks Dove, for showing me something I kind of already knew.  

The real question is, What is Dove getting out of this? They're targeting the consumer that is tired of the unrealistic beauty ideals that other companies are pushing.  But at the end of the day, they're just trying to sell us their products like any other company.  And instead of appealing to our vanity, they're appealing to our emotions.

What do you think of this video?


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